Executives: Are You Maximizing Your Communications Investment?

In any business, executives should never have to question the value of the resources they invest in. If they do, it’s not just a resource issue. They have some work to do.

Corporate Communications is a strategic business driver. When done right, it has the power to align teams, mitigate risk, and translate strategy into action. As Sia Papageorgiou FRSA, FCSCE, SCMP, aptly put it, communications is “one of the most powerful functions in an organization.”

But for it to succeed, it needs to be set up for success: by you.

If you’re one of the 83% of executives who don’t believe their communications teams are well-equipped to handle change, or one of the 13% who have decreasing confidence in their communication and public affairs functions—ask yourself:

Are you enabling success, or standing in the way?

Consider this:

✅ Are you inviting your communications team to the table when assessing risk, making them accountable for key risks on your heat map?

📊 Is your head of communications involved in all strategic planning, business decision-making, and performance monitoring? Do you expect them to actively contribute?

👀 Are you ensuring your communications team engages externally—gathering industry, marketplace, and stakeholder insights that translate into meaningful action?

If not, why not?

CEOs, this is on you.

You either hired them or approved the budget to engage them as third-party consultants. So why aren’t you ensuring they deliver real value: enhancing productivity, profitability, and reputation?

Strong leadership demands strong communication. It’s time to stop treating it as a support function and start using it as the strategic asset it truly is.

What are you doing to ensure your communications team is set up for success?

Let’s talk to Uncover Possibilities.